Your online store is leaking sales in places you can't see. This checklist finds them.
The Ultimate 500-Point Ecommerce Optimization Checklist is a complete, done-for-you audit of your entire store — 500 individually researched improvements covering every stage of the customer journey, from the first homepage impression to checkout, post-purchase, and beyond. Instead of guessing what to fix next, you get a clear, prioritized system that turns "my store could be better" into a concrete to-do list.
What's inside:
500 actionable checklist items, each with a clear title, a plain-English description, and best-practice guidance you can act on immediately.
Organized by page and by type of change — filter to focus a single sprint (e.g. tackle every CRO or SEO item first), or work page by page.
21 store sections covered: Homepage, Navigation & Menu, Search, Category/Collection Pages, Product Detail Page, Cart, Checkout, Account & Registration, Payments & Pricing, Mobile, Performance & Speed, SEO, Trust & Security, Accessibility, Analytics, Email & Post-Purchase, Marketing & Promotions, Content & Merchandising, Customer Support, Legal & Compliance, and Internationalization.
10 improvement categories so you can prioritize by goal: UX/UI, CRO, SEO, Performance, Trust & Security, Accessibility, Mobile, Analytics, Content, and more.
A live Progress Dashboard that automatically tracks your completion — overall and section by section — as you mark items To Do, In Progress, or Done.
Who it's for: Store owners, Shopify/WooCommerce merchants, marketers, freelancers, and agencies who want a professional-grade audit without paying thousands for a consultant.
How it works: Open the checklist, set each item's status from a dropdown (rows recolor automatically), filter and sort as you go, and watch your completion percentage climb on the dashboard. It's a working document you'll return to every quarter — not a PDF you read once and forget.
Stop optimizing at random. Get the full picture of what's helping and hurting your store, and fix it in the right order.
Instant digital download. Works in Excel and Google Sheets.
Your online store is leaking sales in places you can't see. This checklist finds them.
The Ultimate 500-Point Ecommerce Optimization Checklist is a complete, done-for-you audit of your entire store — 500 individually researched improvements covering every stage of the customer journey, from the first homepage impression to checkout, post-purchase, and beyond. Instead of guessing what to fix next, you get a clear, prioritized system that turns "my store could be better" into a concrete to-do list.
What's inside:
500 actionable checklist items, each with a clear title, a plain-English description, and best-practice guidance you can act on immediately.
Organized by page and by type of change — filter to focus a single sprint (e.g. tackle every CRO or SEO item first), or work page by page.
21 store sections covered: Homepage, Navigation & Menu, Search, Category/Collection Pages, Product Detail Page, Cart, Checkout, Account & Registration, Payments & Pricing, Mobile, Performance & Speed, SEO, Trust & Security, Accessibility, Analytics, Email & Post-Purchase, Marketing & Promotions, Content & Merchandising, Customer Support, Legal & Compliance, and Internationalization.
10 improvement categories so you can prioritize by goal: UX/UI, CRO, SEO, Performance, Trust & Security, Accessibility, Mobile, Analytics, Content, and more.
A live Progress Dashboard that automatically tracks your completion — overall and section by section — as you mark items To Do, In Progress, or Done.
Who it's for: Store owners, Shopify/WooCommerce merchants, marketers, freelancers, and agencies who want a professional-grade audit without paying thousands for a consultant.
How it works: Open the checklist, set each item's status from a dropdown (rows recolor automatically), filter and sort as you go, and watch your completion percentage climb on the dashboard. It's a working document you'll return to every quarter — not a PDF you read once and forget.
Stop optimizing at random. Get the full picture of what's helping and hurting your store, and fix it in the right order.
Instant digital download. Works in Excel and Google Sheets.